Every wondered why someone would choose to favorite your tweet instead of respond to it? To start with, people find the automatic favorite icon as better way to appreciate a good tweet. You probably also have this same feeling that your tweet made a bigger impact to someone who favorite it compared to someone who simply replied to it. And to help you understand how you can make your followers’ favorite your tweets more, let’s look at the reasons why they choose to favorite and not to respond or retweet tweets in the first place.

1. To Bookmark Important Content – A huge number of people save interesting tweets by simply adding them as favorites. To tweets with a link on them for instance; adding them as your favorites enable you to do other important jobs first and then come later to open these links. And as statistics show, there is as huge as 60% of people who favorite tweets so that they can read them later. With this in mind, identifying the types of tweets your people automatically favorite the most can help you know what areas to tweet more about probably get more automatic favorites in the long run.
2. Appreciating Informative/Entertaining Posts – To some people, hitting the automatic favorite icon seems like the best way to show someone that their tweet was informative. But why not just hit the like button? Well, most twitter users associate the favorite button to the ‘like’ button on Facebook. As such, favoriting a tweet is often seen as a better way of reacting to your content on twitter than simply liking it. But since human beings are simply complicated, there are plenty of different reasons why someone will favorite and not retweet or reply to your tweet. All in all, knowing that there are people who are reacting positively to your tweets can in turn help you work more in tweeting such information.
3. Tweets Resonates with them on a Personal Level – If you are the inspirational or motivational kind of person on twitter, most of your automatic favorites probably come from people who thought you ‘touched’ their egos for instance. On the other hand, someone will probably favorite and reply to your tweet if it delved on a subject that at one time affected them as well. These types of tweets often have a greatest effect on your followers,as they could in turn make them retweet and invite their followers to follow you as well. However, you need a lot of hard work and a lot of close engagements with your followers before you can know them well to stimulate them emotionally with your tweets.

The twitter automatic favorites provides you with a lot of benefits. Understanding the different reasons why people use is crucial in helping you gain more favorites. You can structure your tweets such that people want to view it at a later time and revisit the subjects that you were talking about. The more the favorites, the more the visibility on twitter.